Can you believe itâs already February??? đł
What have you done with the first month of 2020? What are you listening to? No really, I want to knowâŚ
This weekend, I spent some time going through some music that I havenât listened to in a while.
I found so many great bands that Iâve had the chance to interview, review, or play with at one point in time. I also found some new artists to listen to. I even binged a true-crime podcast (and LOVED it), thanks to a very convincing friend.
If given the choice between podcasts and silence, I almost always choose silence. Sometimes, I wonder what it is about podcasts that overwhelm me, and I think it comes down to content overload. Thereâs so much information and entertainment out there; it can be amazing for learning, inspiring, motivating, etc. But it can also become pretty noisy. There are only 24 hours in a day, and I donât know about you, but I have to be very intentional with my time if I want to get to everything.
I have to focus, fight my temptation to multi-task, and dig in 100%. If I donât, I end up unhappy with everything I touch that day. Ultimately, that means I have to be selective about what âcontentâ I consume.
So, what makes a podcast worth downloading? What makes a band worth listening to? What makes a Netflix original series truly original?
The truth is, thereâs a huge pool of content in any industry thatâs absolutely worthy of our attention. Technology is getting better. Music and film are becoming even more creative. Podcasts exist, when they didnât 20 years ago. There are now 5 or 6 ways to consume the same piece of content. Thatâs insane...even a little ridiculous sometimes.
Thereâs so much power in the streaming era â power to share, to make, to access, to market, to mix media. And letâs be real, itâs GOOD stuff!
So in the end, if itâs not about how to make good music, it must be about how you share it.
Finding the method that works is extremely subjective. Your fans may live on YouTube. They may spend more time on Instagram, or they could be digging through Spotify for the next great song.
Itâs your job to find them and understand how they want to discover and consume content. And the beauty is, thereâs no right or wrong way to do it! Sure, there are ways to find data and speed up the process, but in the end, you have to connect to your fans on a human level, find them where they hang out in the digital world, and give them what they want.
What they want may just be your music, in whatever form you choose. But if itâs something different, why wouldnât you give them a song-by-song breakdown in podcast form? Why wouldnât you play your songs acoustically and put them on YouTube? Why wouldnât you give them a behind-the-scenes look into the studio on your IG story?
The way you do your craft is completely up to you. All Iâm saying is, take advantage of your fansâ behavior online and get your music in front of them through their
preferred sources. Learn about people and youâll be able to build a community you love together.
To your success, Naø đ¤
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In other news...
THEODYâS NEW SINGLE, âTHE IN BETWEENâ IS DROPPING 2/25!
Theody has been working hard to get some new music out for the spring. If you havenât, follow them on Facebook and Instagram to get all the latest updates, and follow them on Spotify to hear their single, âThe In Betweenâ right when it drops February 25!